sabato 10 dicembre 2011

Technology helps new parents remaining cool.

New parents use technology and social network in a way that is helping them keep their contacts and friendship.
Indeed blogging twittwing and posting is keeping their social life alive.

In the past getting married or having kids meant saying goodbye to the old single friends and looking for other ones in the same position.
That was because keeping in touch takes time and meeting up becomes pretty difficult when the “needs” are different.



But now in just few minutes parents can share the photos of their kids, chatting with some friends and commenting their nights out. Staying in touch with their friends has become easy.

Moreover, a lot of parents use to have blogs. I noticed this when I opened my own blog and I started to look for other blogs to follow.
The web, Blogger in particular, is full of parents posting loads of family photos, sharing tips that worked for them, talking about the new cartoon trends and how their kids are driving them crazy (without stopping being adorable).

I believe that blogs and social networks can now be used as a tool to get in touch with parents and spread Advertising messages to them in the way they prefer: showing  products with photos and explaining how and why they worked trying to generate a genuine word of mouth. It could easily happen if brands start to send free samples of the product to the most popular and influential bloggers

I can’t stop being surprised about the power technology has of changing the human behaviour.