Advertising truths#3

Drop dead diva: How “fat” can be “sexy”

In a society where “thin” means “winner” and “fat=loser”, there is no space in the Television world

for people who don’t reflect this sad equation.

And for that reason a TV show like “Drop Dead Diva” I think worth’s a prize.

Indeed, this American TV series shows the real average American woman (a 14) and understands how she feels; the frustration for not fitting the right clothes or not reflecting the modern canons of beauty and finally being judged for that.

Drop Dead Diva talk is about the positive potential of women who can be smart&sexy, an association that have never been really used. 

My question is: will people start judging for what we do instead of  what we look like one day?

Advertising truths#2

Life understandings

Advertising truths#1

Technology helps new parents remaining cool.

New parents use technology and social network in a way that is helping them keep their contacts and friendship.

Indeed blogging twittwing and posting is keeping their social life alive.

In the past getting married or having kids meant saying goodbye to the old single friends and looking for other ones in the same position.

That was because keeping in touch takes time and meeting up becomes pretty difficult when the “needs” are different.

But now in just few minutes parents can share the photos of their kids, chatting with some friends and commenting their nights out. Staying in touch with their friends has become easy.

Moreover, a lot of parents use to have blogs. I noticed this when I opened my own blog and I started to look for other blogs to follow.

The web, Blogger in particular, is full of parents posting loads of family photos, sharing tips that worked for them, talking about the new cartoon trends and how their kids are driving them crazy (without stopping being adorable).

I believe that blogs and social networks can now be used as a tool to get in touch with parents and spread Advertising messages to them in the way they prefer: showing  products with photos and explaining how and why they worked trying to generate a genuine word of mouth. It could easily happen if brands start to send free samples of the product to the most popular and influential bloggers

I can’t stop being surprised about the power technology has of changing the human behaviour.

A spray that makes every surface idrophobic!

It looks like a magician trik, but it's actually true.
Thanks to this spray liquids don't even stop on surfaces!

Beyond a visual actrativeness, it could revolutionate our daily lives. Every thing would be dirt-proof; from things inside our homes (what about bed sheets or kitchens? indeed it has also an antibacterial advantage) to external uses!
For instance it would be so useful for car drivers, (there are already
idrophobic road surfaces, very expensive tough) the visibility would alway be perfect; or for sailors or
 or snorkeling...the uses will be simply infinite!

In one of the test an iphone was in water for 30 minutes without any damage. All my techonology items would be myself-proof!

Can't wait for it! Perhaps a nicer packaging would be appreciated! ;)