Cindy Sherman exposes at MOMA and I'm in love! (February 26–June 11, 2012)

Cindy Sherman (American, b. 1954) is widely recognized as one of the most important and influential artists in contemporary art. Throughout her career, she has presented a sustained, eloquent, and provocative exploration of the construction of contemporary identity and the nature of representation, drawn from the unlimited supply of images from movies, TV, magazines, the Internet, and art history. Working as her own model for more than 30 years, Sherman has captured herself in a range of guises and personas which are at turns amusing and disturbing, distasteful and affecting. To create her photographs, she assumes multiple roles of photographer, model, makeup artist, hairdresser, stylist, and wardrobe mistress. With an arsenal of wigs, costumes, makeup, prosthetics, and props, Sherman has deftly altered her physique and surroundings to create a myriad of intriguing tableaus and characters, from screen siren to clown to aging socialite.

Bringing together more than 180 photographs, this retrospective survey traces the artist’s career from the mid 1970s to the present. Highlighted in the exhibition are in-depth presentations of her key series, including the groundbreaking series “Untitled Film Stills” (1977–80), the black-and-white pictures that feature the artist in stereotypical female roles inspired by 1950s and 1960s Hollywood, film noir, and European art-house films; her ornate history portraits (1989–90), in which the artist poses as aristocrats, clergymen, and milkmaids in the manner of old master paintings; and her larger-than-life society portraits (2008) that address the experience and representation of aging in the context of contemporary obsessions with youth and status. The exhibition will explore dominant themes throughout Sherman’s career, including artifice and fiction; cinema and performance; horror and the grotesque; myth, carnival, and fairy tale; and gender and class identity. Also included are Sherman’s recent photographic murals (2010), which will have their American premiere at MoMA.


In conjunction with the exhibition, Sherman has selected films from MoMA’s collection, which will be screened in MoMA’s theaters during the course of the exhibition. A major publication will accompany the exhibition.

Advertising truths#3

Drop dead diva: How “fat” can be “sexy”

In a society where “thin” means “winner” and “fat=loser”, there is no space in the Television world

for people who don’t reflect this sad equation.

And for that reason a TV show like “Drop Dead Diva” I think worth’s a prize.

Indeed, this American TV series shows the real average American woman (a 14) and understands how she feels; the frustration for not fitting the right clothes or not reflecting the modern canons of beauty and finally being judged for that.

Drop Dead Diva talk is about the positive potential of women who can be smart&sexy, an association that have never been really used. 

My question is: will people start judging for what we do instead of  what we look like one day?

Advertising truths#2

Life understandings

Advertising truths#1

Technology helps new parents remaining cool.

New parents use technology and social network in a way that is helping them keep their contacts and friendship.

Indeed blogging twittwing and posting is keeping their social life alive.

In the past getting married or having kids meant saying goodbye to the old single friends and looking for other ones in the same position.

That was because keeping in touch takes time and meeting up becomes pretty difficult when the “needs” are different.

But now in just few minutes parents can share the photos of their kids, chatting with some friends and commenting their nights out. Staying in touch with their friends has become easy.

Moreover, a lot of parents use to have blogs. I noticed this when I opened my own blog and I started to look for other blogs to follow.

The web, Blogger in particular, is full of parents posting loads of family photos, sharing tips that worked for them, talking about the new cartoon trends and how their kids are driving them crazy (without stopping being adorable).

I believe that blogs and social networks can now be used as a tool to get in touch with parents and spread Advertising messages to them in the way they prefer: showing  products with photos and explaining how and why they worked trying to generate a genuine word of mouth. It could easily happen if brands start to send free samples of the product to the most popular and influential bloggers

I can’t stop being surprised about the power technology has of changing the human behaviour.